Safety
Built for parents to trust
Kindnesss is designed around one rule: a grown-up the child already knows is always in the loop.
Parents own child accounts
A child never signs up alone. A participant exists only because an adult created them inside their own Circle, and that adult can change, pause or delete them at any time.
No child-to-stranger messaging
There is no open chat, no friend requests, no follower counts and no public profiles. Encouragement only comes from adults already inside the Circle.
No precise child location
Kindnesss does not collect or display where a child is. Ideas are general, never map-pinned to a home or a school.
First names or nicknames only
Participants are shown by first name or nickname. Kindnesss has no field for a surname, a date of birth, an address, a phone number or a child email address.
Adults join by invitation
Grandparents and other trusted adults are invited by the Circle owner — never by discovery, search or suggestion. A sponsor cannot change child safety settings.
Direct access is 13–17 only
Before they can see or send anything, a 13–17 Kinder ticks a short child-friendly acknowledgement of the safety and privacy rules. It is an acknowledgement only — young people never become a party to our terms. Kinder direct access is available only to young people aged 13–17. Younger children can participate through a parent/guardian-managed Family Circle but cannot access or submit directly.
Text-only completions
Kindnesss has no photo upload and stores no participant images. A completion is a short piece of text the participant writes, reviewed by a responsible adult before credits are awarded.
Report and remove
An adult in the Circle can remove content, revoke a Kinder access link instantly, and delete a participant or the whole Circle in one action.
No public leaderboard
Kindnesss deliberately avoids rankings and competitive pressure. Kindness is practised, not won.
Credits have no monetary value
Kindness Credits are encouragement only. They cannot be spent, exchanged, transferred or cashed out.
Money is never held by Kindnesss
Kindnesss records the pledge only. We never collect or transfer the reward. Every reward — cash or otherwise — is arranged and given directly by the adult who pledged it.
Kindnesss is a tool, not a safeguarding service
Kindnesss supports the adults who are already responsible for a child. It does not supervise children, it cannot verify that an act happened, and it is not an emergency service. If a child is at risk, contact your local emergency or safeguarding services.
Kinder access is a revocable link, not an account
Direct access is only for young people aged 13 to 17, and only where their guardian has confirmed their age band and authorised it. Younger children take part through a parent/guardian-managed Family Circle and never receive a link or submit anything themselves. For an eligible young person, Kindnesss issues a private access link protected by a long random token and an optional PIN, both stored only as one-way hashes. It shows that participant their own missions and nothing else, and a guardian can switch it off at any moment.
Read the detail
Our Children & Family Privacy Notice sets out exactly what is collected about a child, who can see it and how to stop it. The Acceptable Use Policy explains what is never allowed, and the Legal & Trust Centre collects every policy in one place.